Company: TMC Marketers
Location: On-site
Employment Type: Full-Time (01:00 PM – 10:00 PM)

About TMC Marketers:

TMC Marketers is a results-driven digital marketing agency focused on delivering high-converting campaigns, strategic branding, and measurable growth for clients across multiple industries. We combine creativity with performance analytics to build marketing that not only looks good but drives revenue.

Position Overview:

We are seeking a highly creative and analytical Creative Strategist to lead ideation and campaign strategy across digital platforms.

This role bridges the gap between performance marketing and creative execution. You will work closely with media buyers, copywriters, designers, and video editors to develop compelling campaign angles, ad concepts, and content strategies that convert.

The ideal candidate understands consumer psychology, trends, storytelling, and data and knows how to turn insights into winning creatives.

Requirements:

-> Develop creative strategies for paid ads (Meta)

-> Identify campaign angles, hooks, and messaging frameworks

-> Conduct competitor and market research

-> Build structured creative testing plans

-> Align creative direction with client business objectives

-> Analyze ad performance metrics (CTR, Hook Rate, Retention, etc.)

-> Identify winning patterns and scale high-performing creatives

-> Continuously iterate and refine creative approaches

-> Collaborate with media buyers to optimize campaign results

-> can write ad copy as well as can brief copywriters and designers with clear strategic direction

-> Review ad scripts, visuals, and final creatives before launch

-> Ensure messaging consistency across platforms

-> Suggest storytelling formats, and trend-based concepts

-> Stay updated on digital trends, consumer behavior, and platform changes

-> Study competitor ads and winning creative libraries

-> Experiment with new ad formats and storytelling styles

-> Strong understanding of paid advertising platforms (Meta Ads)

-> Deep knowledge of consumer psychology and marketing principles

-> Ability to interpret data and translate insights into creative direction

-> Experience creating ad briefs and structured testing frameworks

-> Strong communication and leadership skills

Qualifications:

-> Experience in creative strategy or performance marketing

-> Experience working in a digital marketing agency (preferred)

-> Proven track record of developing high-converting campaigns

-> Portfolio or case studies demonstrating measurable results (Preferred)

What we Offer:

-> Competitive Salary  

-> Opportunity to work with scaling brands

-> Fast-paced, growth-focused environment

-> Leadership and growth opportunities within TMC Marketers